Product Designer & Creative Thinker

Creating experiences that feel as good as they work

I craft intuitive digital products where every pixel has purpose and every interaction tells a story.

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AI Prototyping Agentic Engineering Product Discovery Opportunity Mapping Problem Framing UX Strategy Interaction Design UX Audit UX Research AI Prototyping Agentic Engineering Product Discovery Opportunity Mapping Problem Framing UX Strategy Interaction Design UX Audit UX Research
01

Selected Work

06 Projects
01 Mobile app Side project

Drive Roulette

A mystery-destination ride service that turns every trip into an adventure.

View Case Study
02 Data integration Saas Scale-up

Data Mapping

Addressing the users' most critical pain point in a highly technical domain.

Coming Soon
03 Augmented reality Start-up

Workflows

Content-rich augmented reality instructions to support maintenance tasks.

View Case Study
04 Banking B2B SaaS

Digital Account
Opening

Digitizing paper-based account opening process for corporate clients.

View Case Study
05 Finance 2023

Currency pair trading

Rapid concept design for a currency trading platform, from zero to high-fidelity in a 48-hour design sprint.

View Case Study
06 Energy

Energy Dashboard

A consumption monitoring dashboard helping users understand and optimise their energy usage.

Coming Soon
02

About

Elena Zabrodina

I'm a UX designer who believes the best interfaces are the ones you don't notice.

With 12+ years of experience across large B2B SaaS companies, startups and agencies, I specialize in turning ambiguity into clarity. I lead the end-to-end design of complex applications, guiding the product design lifecycle from early ideation and concept definition to high-fidelity prototypes and final delivery.

When I'm not shaping experiences, you'll find me on a plane, exploring new corners of the world, chasing altitude in the mountains, or following my curiosity wherever it leads next.

Experience

Head of Failure & Experimentation Freelance (CH) 2026–
Sr./Lead UX Designer Datahouse (CH) 2023–2026
Sr.Product Designer Adverity (AT) 2022–2023
Sr.UX Designer Erste Bank/George Labs (AT) 2020–2021
UX Designer Tricentis (AT) 2019–2020
Art Director TOWA Digital Agency (AT) 2015–2019

Certificates

UX Strategy NN/g UX Certification UX Metrics
03

Toolkit

Figma Claude Code Cursor Midjourney v0 Vercel Figma Claude Code Cursor Midjourney v0 Vercel
Miro Notion Maze Dovetail Condens Miro Notion Maze Dovetail Condens
Jira HTML / CSS Webflow Confluence GitHub Jira HTML / CSS Webflow Confluence GitHub
04

Let's Talk

Have a project in mind?
Let's make something great.

contact@elenazabrodina.me