Product Builder & Design Engineer

I turn rough ideas into polished products people love to use.

Send Inquiry See How I Can Help

From rough idea to working product. Design, prototype, and code. Validate your ideas fast.

3 Packages
0 Handoffs
100% Idea to Code
Vibe Coding Agentic Engineering AI Prototyping Product Discovery Opportunity Mapping Problem Framing UX Metrics Vibe Coding Agentic Engineering AI Prototyping Product Discovery Opportunity Mapping Problem Framing UX Metrics
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01

Selected Work

03 Projects
01 Banking B2B SaaS

Digital Account
Opening

Digitizing paper-based account opening process for corporate clients.

View Case Study
02 Data integration Saas Scale-up

Data Mapping

Addressing the users' most critical pain point in a highly technical domain.

Coming Soon
03 Finance Concept Sprint Start-Up

Currency pair trading

Rapid concept design for a currency trading platform, from zero to high-fidelity in a 48-hour design sprint.

View Case Study
View All Work
02

About Me

Elena Zabrodina

I bring product ideas to life.

With 12+ years across B2B SaaS, startups, and creative agencies in Austria and Switzerland, I've shaped products from first idea to launch. I've run discovery for complex enterprise tools, designed experiences used by millions, and shipped things from scratch. That experience shapes how I think and helps me keep things simple.

As a freelance product builder, my process blends concept, design, and AI-assisted coding into one flow. You share a rough idea, I identify the right problem, define what needs to be built, design the experience, and deliver something real you can click through, test with users, and ship. No handoff between roles, just one lean process.

When I'm not building products, you'll find me chasing adventures: exploring new corners of the world, gaining altitude in the mountains, or following my curiosity wherever it leads next.

See How I Can Help

Experience

Founder elena. (CH) 2026–
Sr./Lead UX Designer B2B SaaS Datahouse (CH) 2023–2026
Sr.Product Designer B2B SaaS Adverity (AT) 2022–2023
Sr.UX Designer B2B SaaS Erste Bank (AT) 2020–2021
UX Designer B2B SaaS Tricentis (AT) 2019–2020
Art Director TOWA Digital Agency (AT) 2015–2019

Certificates

UX Strategy NN/g UX Certification UX Metrics
03

Where I Add Value

01

Product Discovery

Building the right thing before building the thing right. I help you frame the problem space, map value propositions, and turn ambiguity into a clear direction.

02

Agentic Engineering & UX Design

From concept to working product. I vibe code real, functional frontends with AI-assisted tools like Claude Code and Cursor. PoCs, vision prototypes, and production-ready applications. No mockups, no handoff.

03

Iteration, Validation & Launch

Ship, test, learn, repeat. Testing with real users, iterating fast, and refining until the product is ready to go live.

04

How We Can Work Together

From first idea to working product in days or weeks, not months. No handoff, no waiting on dev. Choose your starting point.

Not sure which one fits? Take the quick assessment

S

Spark (Sprint)

From vague idea to clickable concept. In days, not months.

1 – 2 weeks
  • Idea sharpening & scope definition
  • Product concept & core flows
  • Concept prototype deployed on Vercel
Ideal for Founders with an idea in their head who need something real to click through, react to, and share with their team
Day 1–2 You talk, I listen. Sharp questions, clear direction.
Day 3–5 I build the first version in code.
Day 6–7 You click through it, we iterate.
Week 2 You walk away with something real to show.
Send inquiry
Most Popular
M

Ignite (Project)

Turn your idea into a working prototype you can test, demo, and pitch.

2 – 6 weeks
  • Problem framing & opportunity mapping
  • Interactive prototype deployed on Vercel
  • User testing & iteration
Ideal for Teams who need a working PoC to validate with users, pitch to stakeholders, or secure funding
Week 1 We define the problem, the scope, and the core flows.
Week 2–3 I build a working prototype in code.
Week 3–4 Real users test it, I fix what breaks.
Week 5–6 Polished prototype, ready to demo or pitch.
Send inquiry
L

Orbit (Partnership)

Go from idea to a production-ready frontend. No design-to-dev handoff needed.

2 – 6 months
  • Full product discovery & strategy
  • Production-ready frontend, deployed
  • Iterative development with user testing
Ideal for Startups or teams who want to go from zero to a live product without the overhead of a traditional design-to-dev pipeline
Month 1 Discovery, strategy, and core architecture.
Month 2–3 I build the product feature by feature.
Month 3–4 Users test, we iterate, features sharpen.
Month 5–6 Polish, QA, launch-ready product.
Send inquiry
Not sure? Take the quick assessment
05

Toolkit

Figma Claude Code Cursor Midjourney v0 Vercel Figma Claude Code Cursor Midjourney v0 Vercel
Miro Notion Maze Dovetail Condens Lovable Miro Notion Maze Dovetail Condens Lovable
Jira HTML / CSS Webflow Confluence GitHub Jira HTML / CSS Webflow Confluence GitHub
06

Is This a Good Fit?

Let's find out if we're a match to build something awesome together.

Good fit

  • You have an idea and need a reliable partner to make it real fast
  • You want a working product/PoC/prototype, not a presentation
  • You can make decisions fast
  • You value lean collaboration over layers of process

Not the right fit

  • You can't commit to fast feedback loops
  • You're optimizing process, not outcomes
  • You value meetings over momentum
  • You want process documentation more than a working product
Not sure? Let's talk Still exploring? Clarify your idea
07

Industry Focus

01

SaaS

  • Product discovery & opportunity mapping
  • Complex dashboard & data-heavy UX
  • Onboarding flow optimization
  • Design system creation & scaling
02

Fintech

  • Regulatory-aware interface design
  • Complex data visualization
  • Trust-building UX patterns
  • Secure transaction flows
03

Startups

  • Zero-to-one product design
  • Rapid prototyping & validation
  • Lean UX research
  • MVP scoping & iteration
04

AI & ML

  • LLM-powered tool interfaces
  • AI workflow & prompt UX
  • Model output visualization
  • Human-in-the-loop patterns
08

Contact

Have a product idea?
Let's chat.